Nov 13 2009

Ecommerce Web Hosting Shopping Cart Drop Ship Factor

Drop shippers are a useful bunch. There are quite a few positives that come along with using reliable drop shippers. This is especially true for new merchants who lack the space (and money) to store products and the manpower to manage packing and shipping arrangements. Some more established ecommerce web hosting shopping cart names already develop integration with at least one drop shipper. multi vendor shopping cart integration is rare, though. One major thing to be aware of though, is that the shopping cart cost is usually separate from the fees for the drop shipping service.

There are a few things you should decide on before deciding a drop shipper. These issues should be addressed early in order to help prevent problems later…

If you are going to make use of the services of drop shippers, you have to comprehends that they are the supply chain to your business. You can either source your own drop shipper(s) or opt for one that is integrated with your ecommerce web hosting shopping cart provider. Either way, the drop shipper you pick should not only be reliable but relatively competitive and trustworthy as well.  Along with these 3 characteristics, here are some aspects that you would do well to consider:

Inventory

A product needs to be in stock in order for you to make a sale. Thus, healthy and stable inventory levels are necessary. Thus,, stock information needs to be up-to-date (real-time) and exact.

As such, product information provided by drop shippers (to be displayed on the product page) should be sufficient and accurate. It’s because you do not have access to the physical products and so will not be privy to any information save that which is presented by the drop shipper. Commonly requested information: availability of material used, alternative colors, dimensions and weight.

Price

A competitive drop ship price (very close to wholesale, preferably) is the key to selling at higher margins. Ensure that, you need to take into account competitors’ pricing before you can ascertain on your own. You should also include in possible future discounts into your pricing calculations.

Just like inventory levels, product prices should be steady.

Variety

It sounds cliched but variety is the spice of life. A brilliant drop shipper should have a huge database of drop ship products. A person may only buy one T-shirt if a variety of sizes are available, but he/she may buy more if the T-shirt comes in multiple colors as well. Psychologically speaking, it also assists a buyer determine by doing a quick comparison.

Return Policy

You have to understand that your drop shipper’s return policy automatically becomes your return policy. Have a better look at your drop shippers’ return policies and make sure they are reliable before you decide to adopt them. If you acknowledge to their policies, make sure you ultimately express these return policies to your customers on your Terms & Conditions, Shipping or Return Policy or FAQ pages.

Customer Support

A perfect drop shippers get back to you within 1 business day, 2 at the most. Sometimes things do go wrong, even with the best drop shippers, such as an item being delivered in the wrong quantity, or perhaps in the wrong color. When something like this happens, it is crucial that the situation be fixed as soon as possible. A simple response time is vital. The faster you hear back from your drop shipper, the quicker you can convey the latest situation to your customer in turn.