Heavy Metal Viking Style: Amon Amarth
Throughout its history, heavy metal was a beautiful and pristine thing. Bands of burly dudes with long, unkempt hair sung about important topics like slaying dragons, chasing women, and partying. Then, at some point during the 1990s, the cancer of nu metal started to metastasize in the powerful body of the metal gods. Bands started singing about relationships and their feelings in an effort to gain mainstream popularity and get played on MTV. Were not talking about an obligatory power ballad here and there”some bands sung about nothing else than how miserable they were and how sad they were over a failed relationship. Some bands even resorted to such gimmicks as grooming themselves. This shouldnt be confused with the hair metal era when bands like Motley Crue were wearing makeup and platform heels”the bands were more in to carefully groomed goatees and other sissy like pandering to their feminine fanbase.
The good news is that the ‘nu metal’ movement has been met with a serious backlash. Among the defenders of traditional metal values is Swedish Viking metal band Amon Amarth. As the name implies, bands from the Viking metal genre sing about subjects of interest to vikings such as sailing, lusting for adventure and conquest, furious winds and treacherous seas.
Amon Amarth took their name from a landmark in J.R.R. Tolkiens Middle Earth that means Mount Doom in the Elvish language of Sindarin. Drawing musical inspiration from bands such as Bolt Thrower and their Viking metal predecessors Bathory and Enslaved, who in turn took their cue from the great American band Manowar, Amon Amarth plays their own unique style of melodic death metal. Most of their lyrical content is derived from Viking history and Norse mythology.
The band signed with Metal Blade Records in 1998 and their popularity has skyrocketed worldwide. 2006s With Oden On Our Side earned the band headliner status in North American and has made them one of the most popular metal acts in the US.
Amon Amarth recently extended their deal with Metal Blade records and released their latest album in September 2008 called ‘Twilight of the Thunder God’. The album continues their thematic examination of their Viking ancestors, and has become their biggest seller to date.
Heavy metal as a genre is making a worldwide resurgence, particularly the Amon Amarth style of ‘Viking Metal’ and other related acts with a similar thematic focus on epic adventure. The band tours constantly, and their powerful live show has earned them a reputation as one of the ‘must see’ concert acts.
Ross Everett is a freelance sports writer and respected authority on World Cup betting. His writing has appeared on a variety of sports sites including sports news and sportsbook directory sites. He lives in Southern Nevada with three Jack Russell Terriers and a kangaroo. He is currently working on an autobiography of former interior secretary James Watt.
categories: heavy metal,rock music,Swedish music,music,pop culture,entertainment,marketing