Marketing Your Online MLM – The Basics No. 5
What Are The MLM Basics For Marketing Online Tip 5 - Your Blog
If you are following the series of articles – MLM basics for online marketing, this is number 5 in the series. This article is about the very ‘heart’ of your marketing online, a Blog! Every company should have a blog nowadays, they are becoming more of a necessity than just an ‘extra’ that a company offers. Looking at the basic things you need in order to market your MLM business on the internet, the blog is completely central.
First of all, your blog needs to be self-hosted. You will have to pay for hosting, but the blog will belong to you. If you own a business, you need a self-hosted blog: a free one is only ok for using to blog about your hobbies. You may feel you do not want to pay, but just remember, if the company you get your free blog from don’t like your content, they can just close you down! This does not occur if you have a self-hosted blog.
My blog is a self-hosted Wordpress blog. At first it seemed too complicated, but I soon had it up and running! However there is lots of help and support around, and generally someone will be able to help you with any problems. Keeping your blog fresh is easy, because there are hundreds of free themes to choose from!
Your blog needs to be ever changing. You should be constantly adding to it and revising it. Videos are always good for fresh content; keep your prospects interested.
Have a page about yourself. This makes you more real to your prospects. You could also have a page about any other hobbies or interests you have, to show people that you are a rounded person who they can trust. Many blogs have a photo of the owner, so they are instantly recognised. This will help with branding yourself.
You absolutely must have an opt-in form on your blog. This will capture a prospects name, email and phone number. People are more likely to sign up if they are being offered something they want, or something free. Whatever articles and videos or other content you send out onto the internet, always make sure if has your blog address on it. This makes it easy for someone who enjoys your video to find out more about you, and possibly opt-in to your newsletters.
Don’t make it hard for a prospect to find you! If you do not put your link everywhere you can, no-one will know where to go. Make sure people can find it!
If you have enjoyed this MLM Basics For Marketing Online series, you may be interested in checking out Sue’s #1 Attraction Marketing System!