Getting Your Site Indexed In The Search Engines Using SEO
OK, you have built your site and published it online, that’s great! But now you need to figure out how you are going to get traffic to your website. If nobody knows your website is online then they can’t find your site. And if no one can find your site you can’t expect to make any sales. Using proven SEO techniques you can get your website listed in the search engines and help get you the traffic you need. Follow the tips below for basic SEO strategies.
On Site SEO Now it is time to start tweaking your site to make sure that it is search engine friendly. When a search engine crawls your site, you want to be sure that it can read all the text very easily, this will help in your ranking. Also no matter how much content you have on your site, you need to be sure that the main keywords you want to be listed for in the search engines are within your site. Each keyword should be placed once in every paragraph. So if you are trying to target people looking to buy calculators, you should make sure that “buy calculators” is written in your site not only that but other keyword that also fit that category, like “adding machines” or “cheap calculators” This will help your search engine ranking.
Build Backlinks To Your Site Once you have all the keywords that you want to rank for on your site, it is now time to start building backlinks. This is one of the most important keys in getting good search engine rank for your keywords. Once you start building links make sure that you use anchor text in your links. For example, instead of creating a link that says “Click Here” you should create a link that says “Buy Cheap Calculators” This will help you to rank higher in the search engines for your keywords.
Targeted Visitors Leave your link on website where your potential customers may find it, for instance forums or blogs related to your website. But do not spam your site as this will be noticed by search engine crawlers and will eventually result in a blacklist entry.
Offline Marketing While you are selling products online, you can still get a lot of people to your site by advertising in newspapers and placing fryers in grocery stores.
Use a Site map Make sure to put a sitemap on your website. This will help the search engines index every page of your website. Site maps will make it easier for the search engines to crawl every page.
Write Your Website For Search Bots The search engines send bots to your site to read what your site is about. However the bots can only read the text on your site, so if your entire site is flash animation, banners and JavaScript, the search engines won’t give your site that much credit. But if your site is mainly text, the search engines will love you.
Don’t Use Frames Never use frames in the design your website! Lots of search engines simply skip over web pages with frames due to the fact that they are a difficult to be seen apart from each other by visitors. For instance, if your frame page consists of menu.html and content.html and your visitor would land on content.html, he would not have a menu to navigate through your website.
Don’t Spam As important as backlinks are, the last thing you want to do is leave the same link on every site. If you have 1,000 links pointing to your site and they all say, “If you are looking for calculators click here”, the search engines could read this as spam and not list your site in the results. Use different anchor text links and different wording leading up to the link.
Lastly don’t forget to submit your website to search engines, directories and link pages that have the same type of content as your site. And don’t use the same keyword for each link, use between 3 and 5 keywords for starting off.
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