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This article is based on real life experiences and industry statistics.

Rain Nutrition a Company Overview

Rain Nutrition was launched in 2009 and is a new network marketing company that sells healthy drinks. Their drinks contain some of the greatest antioxidant properties in any drink product and are more potent than any superfood that we know of. The two main products are Rain Soul and Rain Rush. Rain Soul was their first product and Rain Rush is a high energy beverage. The science behind Rain is 20 years old but Rain Nutrition is the first company to use the exact method for formulate a product.

Rain Nutrition uses the network marketing style of doing business. MLM has become a popular way for many new healthy juices and drinks to market their products. The network marketing style of doing business relies on people promoting products to their family and friends. As new distributors call on their warm list they can also sell products and a duplication process begins.

Rain Nutrition like nearly all network marketing companies is flawed in their marketing.

Here is the issue. The style of marketing taught in MLM doesn’t work out for 96% of the folks in the industry. These marketing strategies may have been successful in the 90’s for a higher percentage of people but in today’s market they have become very ineffective.

Rain Nutrition displays their marketing strategy right on their web site. Below is my take on their marketing system and what they say is duplication.

Find your WHY

I agree with the first part of their marketing training. Whatever business opportunity you choose to build you will need to dig deep down inside and find your why. You will not succeed without this desire and drive.

Go Core

This is Rain’s way of saying be committed to your success. This is another good quality to have when starting a new business.

Create a Contact List

This is where the Rain Nutrition marketing strategy begins to slip a little. First of all Rain Nutrition preaches duplication. How can someone who has a contact list of 75 people duplicate a person who has over 1,000 business and sales contacts? It’s a no brainer, the person with 1,000 quality contacts has a huge advantage compared to the one with few contacts. Duplication doesn’t not exist when it comes to people.

Expand Your Warm Market

This is where Rain tells you to contact everyone you have ever made contact with. They recommend your church, your community, facebook and other social networks. I can tell you from experince that I get emails everyday from folks on facebook telling me to check out their opportunity and guess what? Everyone has a different opportunities and they all claim to be the best. This type of training only produces a bunch of noise in the industry and produces a small number of results. Your warm list of people you know is not the best list to contact and going on facebook to blast your opportunity out to people doesn’t work either.

Consider this

“Let’s see. I’m going to call Auntie Margaret who is 89 years old and recruit her to sell my products. Or maybe uncle Fred. He has always liked me and will do it if I ask. I’m sure he won’t get mad if he makes zero dollars and spends a whole months worth of pay on products.”

Am I making sense? The folks you should be contacting are the kind of folks who are motivated and have a drive to hang in there even when it requires and excruciating amount of work.

Follow Up and Invite

Rain is telling you to get everyone you know and convince them to come to a business meeting where they will be convinced to join your business. Have you ever experienced one of those timeshare presentations? They lure you in with a free give-away vacation and then they work on selling you a ,000 vacation plan. Those people are relentless. Could you purposely force your Aunt or best friend to a meeting like that? This is all wrong. That’s the wrong strategy and the wrong folks to try to recruit.

Use The Right Tools

Get ready to spend some money. You can buy a brochures, business cards, flyers, company DVD’s and a company website. These are all very ineffective ways to market and the cost is not worth the return. I have never met anybody who has made money marketing a replicated web page. In fact replicated websites drive more folks away than produce sales. If you are promoting Rain Nutrition on the web then I can assure you that folks have been to a web site just like yours many times before. It doesn’t work.

Have a Party

Now here’s an idea. Why not host a party? You can buy a bunch of food and get out some of your product and invite? You guessed it! Invite your entire warm list, all of your family and friends. People rarely want to go to these? They know they will feel obligated to buy something. Again this is not an effective way to market and you are taking advantage of your relationships to make a buck.

Attend and Invite

Leaders in Rain hold company events where speakers are brought in. These leaders could be guest speakers or a leader within Rain. This is a great way to train your team an also sponsor new reps. These are actually very effective once you have the right people to plug in. The problem is getting the right people there.

The Rain Nutrition marketing system is flawed. They may have great products but as with all MLM and network marking companies they have not developed a system of duplication. A warm list runs out quickly and you are left with no practical way to build you business. What you must understand is this is a “marketing” business. No marketing equals no leads and no leads equals no sales. Without marketing you simply can not build the massive organization you wish to build.

Right before your very eyes there is a revolution taking place. This revolution is the World Wide Web. The web is making it possible for people that have never had an opportunity to reach a mass of people. The world wide web has given people the opportunity to produce huge amounts of wealth right from their home. In the last couple of years the smart marketers have been developing methods to build their network marketing businesses on the internet. They have done this without the warm list, without cold calling, without home parties and with out flyers and brochures.

I’m not knocking Rain Nutrition for their their way of marketing because until now there was not many options. However, there is a new and better way and the future is bright with promise for those who take action today. Online marketing is just beginning and if you start now you will be in for a huge ride to the top. I pray the best for Rain Nutrition and the other network marketing companies out there. The times they are a changing and it’s time to open your mind to the wave of the future. If you are looking for a new and better way in your MLM business and a change in your life then visit the links provided by this article.

For more information on Rain Nutrition and other marketing information visit MLM Extreme Growth where you will gain access to over $1,900 in in free marketing resources.