How to Improve Click Through Rates on Google Adwords Like a Pro
Formulating Google Adwords ad campaigns on exceedingly competitive niche and using keywords already being used by competitors can be tricky.Your copy and theirs will only be differentiated by semantics or the uniqueness in presenting information and getting your target audience’s interest.This can be done by writing and testing a number of ads, fortunately, you no longer have to do most of the work!Composing ads that get hundreds, even thousands of clicks have already been mastered by many affiliate marketers.
According to Perry Marshall, writer of the book The Definitive Guide to Google Adwords, what propels your ads’ viewers and customers to eventually convert into prospects is the way that they relate with the message contained in your ad. Using the same tone, language and conversational style as the customer can drive up your click through rate and bring hundreds, if not thousands of highly interested prospects back to your site.
Below are 5 important techniques to remember when you start writing ads for your Google Ad words campaign
1. Claim the impossible or unbelievable. Many are drawn to claims that are impossible although they are not likely to consider it, they become curious to the idea causing them to click on your ad. Take the time to arouse their curiosity and offer outrageous claims immediately; and watch those clicks come on through!
2. Present a secret. People enjoy being ‘in the know’ because it helps them think they have the upper hand about a particular product or service. Revealing some secrets in your ad or adding a feature story is sure to keep these people highly-interested in your ad campaign. It is essential employing this elaborate scheme when you establish a new product or service in the market.
3. Use the power of ellipses. One tested way in generating more clicks is using ellipses or adding three dots to the last sentence of your adwords ads. The reader naturally thinks there is more information sitting right behind that click, and is predisposed to clicking the ad to find out more. If your ad is one that presents an answer to a specific question or offers solution to a problem, the strategy using ellipses is what you need since it forms intrigue and eventually enhances viewers’ response rate on your ad.
4. Use all-caps in each of your leading words. In formulating an ad that creates strong impact to viewers, you need to capitalize your keywords, except placeholders like ‘in’, ‘the’, ‘and’. These ads are easy to read and naturally attract attention when they are sitting next to other, similar ads in your market. Using capital letters also renders professional look on your ad and elicits trust from the audience or viewer.
5. Use powerful take-action words in your headline. One of the most poweful words in the advertising world today is ‘free’ because anyone who clicks on the ad gets an incentive. Also, there are other words that create the same effect and makes an impact to readers as far as increasing click rates is concerned, and these terms are ‘Discover’, ‘Get’, and ‘Learn’.