Savvy Internet Entrepreneurs Have Discovered That Marketing a Book Is a Good Investment Of Their Time
A New BUSINESS WEB DESIGN Report:
From One Gutsy Internet Home Business Owner to Another
In hard times like these, finding new ways to make more money is always the highest reward experience for any entrepreneur.
How does this happen? Well, it is no surprise that the absolute top way that is encountered for the manager improve the bottom line is to publish and market a book and become a bestselling author.
Congratulations, you’ve decided to publish a book…that’s great! Being a bestselling author can gain you recognition and help your business draw higher numbers of customers And if those are your only goals, then the sooner you publish and market a book, the better. However, if you are just focusing on having a book fast, you might miss one of the best reasons for having a book…and that is to make money.
Getting an eternal bestseller credential and attracting more clients can actually be achieved quicker and easier says business adviser to authors DrProactive Randy Gilbert, if you “slow down and take some time to create a bestselling business around your book”. DrProactive says you will end up with a higher profits, a better book, and a continuing stream of revenue far in excessive of what you would have otherwise made with just a book.
It can make you a bestselling author, and a millionaire at the same time, which is why DrProactive named “bestselling business”. Getting busy and starting to write and market a book that has a business built as an integral part of it, is super important.
No matter what subject your book is about, there are several ingredients that are helpful when marketing your book. If you want to sell lots of copies and make it a bestseller, then some features are essential. For instance, it is common knowledge that you need to have an ISBN number and an EAN barcode, plus certain bindings and features, so that retail bookstores can sell your books for you.
However, if you add certain less well known features to your book, you will hugely expand your book’s marketability. Did you know that there are a few common features in almost every New York Times bestseller? You can take advantage of the marketing research of the giant publishing houses to help your own book sell more copies.
Below are 7 of the top book features that will make your book much easier to market and promote to bestseller status. When you design these features into your book (right from the beginning), you will market your book faster and better than other authors who fail to do so.
Feature 1 – Find a powerful theme and build it out. Give your book a zesty title that grabs attention. Outline your book and be specific with what you want in it so you attract the right people. Just gathering a list of your best ideas and putting a cover on it is not enough. That will get you a book, but it won’t be a bestseller. You want something that you (and others) will be proud to promote.
Feature 2 – Become known as the top expert by collecting stories from others. Ask people to share a personal story in such a way that it has a self-help element. You’ll reach many more people with stories that teach the reader how to apply a lesson to their own problem than just a dry list of instructions. In every story, you should mix in Tips, strategies, insider secrets, specific examples, and important resources, whether they be from you or someone else.
Feature 3 – You can build in marketing value by quoting the top people in your field. Choose the quotes wisely so that they match the theme of each of your sections. Some experts may be flattered enough that they will help promote your book to their customers, which helps both of you. They may even purchase books directly for their special clients and colleagues.
Feature 4 – Proactively seek out interviews and testimonials, and find the right person to do the Foreword. Interview other experts if you can and use the opportunity to get relevant examples for your section of the book and audio clips for promotion. These interviews and endorsements will add credibility to your book.
Feature 5 – List all of the people and organizations who helped in creating the book. You might also seek a corporate sponsor who might fund some of the expenses in exchange for a prominent mention in the book. And it is often very helpful to seek out a sponsor to partner with in your promotion.
Feature 6 – Your book will be much easier to read and reference if you include an index. This is often an overlooked feature, however it makes your book more saleable to libraries, which of course is a huge buyer of books and will increase your reading audience..
Feature 7 – Make a list of associations, organizations, services, agencies, and other professionsals in fields around the subject of your book, and include it in your book as a topical rolodex in the resource section of your book. This will broaden your audience and it might even cause some of the leaders/owners to actually purchase quantities of your book for distribution.
Extra Feature – Have a bibliography in your book. This is not only helpful to the reader who uses your book for research, but there are many people who like to own copies of the books that include theirs in the bibliography. Be sure to include the books from any experts who contributed stories, interviews, or examples.
SUMMARY:
Add in as many of the above features as possible to your book. Put emphasis on the features that cause other people to want to help promote the book for their own sake. This makes the Law of Reciprocity work for your benefit because as they are helping themselves, they are also helping you, and vice versa.
If you need help to find out how to market a book so that it produces revenue and makes you a bestselling author, then you must follow the secret recipe that the top 1% use to successfully hit that goal. Make a decision to use the Key Factors outlined above and keep your eye on the ball, and you’ll knock it out of the park