Are Purchased Email Leads Lists of Any Value
Now that you’ve decided to embark on an email campaign, your next task is to build an email marketing list, but where do you get it from?A large number of the inexperienced are victimized by the purchasing of email marketing lists. Don’t make the same mistake.
Surely you have been exposed to the ads offering tens of thousands and even millions of email address leads at very low prices. Just remember that you are likely to get what you pay for, and if you use the leads you are quite likely to be accused of spamming.It’s nearly certain that most all of your messages will wind up in the junk mail folders of the recipients, and you get no return for your efforts.As much as 70% of purchase email addresses are either bogus or duplicates, and many of the remaining 30% are very likely to not have agreed or opted in to be on a list to get your messages.
You can also “rent” your leads list from a variety of suppliers. This is potentially very expensive, however, with prices up to 30 cents for more per email lead. What do you do? There are seven ideas summarized below that may give you good ideas about how to develop your own well targeted email list.Keep in mind that your campaign will work best if you are able to send the emails to prospects that are pre-qualified and actually are expecting to hear from you.
The big question, “where do you find these people?” The best way is to use a diverse set of marketing methods, and to pay close attention to the web traffic you receive. The list below is similar to that suggested by various email marketing companies to enable success for your email marketing list development.
1.Webpage Forms — provide an opt in form on your website that offerst the opportunity to sign up to your newsletter in return for a free report or entry into a contest. Be sure and put this opportunity on every page of your web site.
2. Try Direct-Mail Marketing — mail out flyers or postcards to all potential customers.Design the postcards in a way that clearly compels people to visit your website to register for relevant information and possible free offers.
3.Use Telemarketers — use a telemarketing agent or service to make the initial contacts with prospective clients.Require the telemarketers to get email addresses by offering incentives in the form of contests, free trials, etc.]).
4. Consider Using a Broker — request websites that offer brokerage services, with heavy traffic, to link to your service and offer sign up for information.Many brokers offer this sevice for a typical average of $.10 to $.15 per e-mail message.
5.Do Door to Door Campaigns — you can hire students during their summer vacation months. Then students door-to-door, offering information exchange for e-mail addresses.
6.Use an Online Contest — Everyone loves to enter free contests and this is an effective way to get free email addresses.Request email addresses on the contest entry forms as a requirement for entry to the contest.
7.Face to Face Offers — if you are the proprietor of an actual retail or wholesale store, don’t hesitate to ask you customers for their email address when they check out. You may also want to consider sending out surveys via the mail and running additional contests to gain access to consumer contact information.
As you can see there is more than one way to ’skin a cat’ when you need names for your email marketing campaign. You don’t have to resort to buying email marketing lists.
In addition, you will almost certainly need to acquire the use of email marketing software that is designed to manage the communications with your email marketing prospects. For more information, see network online reviews for email marketing and list building tips and tricks.